Build Your Communications Infrastructure: Thought Leadership, Web Copy, Content & Media Relations for Tech Leaders

Data center operators and B2B tech companies need more than messaging—you need a complete system. Get senior-level strategy + AI acceleration from a former Intel, HP, and BlackBerry communications leader, without the overhead of in-house hires.

Book A Free Chat

MY Five Pillars of Tech Communications PHILOSPHY

Your technology is brilliant. Your team is talented. But without these five pillars working together as a strategic system, your story and impact may go unnoticed. Missing even one? Your entire communications system breaks down.

Here's what every data center, infrastructure, and B2B technology company needs:

  • Thought Leadership Platform: No more random posts. Position your executives as trusted industry experts to build credibility, open partnership doors, and shorten sales cycles. What this includes: Executive content strategy, LinkedIn optimization, identifying speaking opportunities, media expert positioning, and building industry influence.

  •  Conversion-Optimized Web Presence: Your site is your always-on sales rep, let’s make sure it's actually selling with web copy that communicates your value, showcases real customer outcomes (not just features), and differentiates you in a crowded market. What this includes: Homepage messaging, service/product descriptions, case study development, About page positioning, and SEO-optimized content that ranks.

  •  Strategic Content & Social Media System: A strategic mix of insights, customer stories, thought leadership, and engagement that actually moves prospects through your pipeline. What this includes: Quarterly content calendar, AI-powered content creation system, platform strategy (LinkedIn, industry publications), and employee advocacy framework.

  • Media Relations & Digital Reputation: In B2B tech, digital presence directly impacts deal size. Control what prospects find when they Google your company and leadership team. What this includes: Media relations strategy, press release development, journalist relationship building, expert placement in trade publications, and digital reputation monitoring.

    Metrics & Performance Optimization: Measure what matters and optimize based on data; because communications should drive measurable business results, not just "brand awareness." What this includes: KPI framework, performance dashboard, quarterly reporting, attribution modeling, and continuous optimization recommendations.

Book A Free CHAT

The Communications Concierge: Two Ways to Work Together

As your communications concierge, I build your five-pillar communications system, tailored to your tech sector, AI-accelerated for speed, and designed for how your company actually operates.

Investment:

  • $5,500 for a 4-hour intensive + complete strategic roadmap

  • $30,000 for 6 months of hands-on execution support.

Brea Watts, former Intel HP BlackBerry communications leader

  • For companies that need the strategic roadmap and plan to execute internally or with existing resources.

    What you receive within 7-14 days:

    • Complete communications strategy playbook

    • Messaging architecture & talking points

    • Quarterly content calendar

    • Custom AI prompts for your industry and voice

    • Website copy recommendations

    • Media relations roadmap

    • Performance metrics & KPI framework

  • For companies that want a fractional communications leader who knows tech, understands your market, and can execute at the level you need without the overhead of a full-time hire. We start with the same 4-hour intensive framework, then I partner with you to execute it.

    Support Includes:

    • Strategic oversight & planning (regular check-ins)

    • Brand voice & messaging consistency

    • Ongoing content development (website, blog, social, executive comms)

    • Media relations support (media monitoring, briefing docs, talking points)

    • AI integration & optimization

    • Performance tracking & quarterly reporting

BOOK A FREE CHAT
Book Your Intensive

Big ideas, real impact.

More than a decade of experience leading communications for top tech companies taught me how to build infrastructure that scales. Here's what makes my approach different:

  • I speak tech and understand complex infrastructure, data centers, and B2B technology. I can translate your innovation into messages that resonate with non-technical buyers, investors, and media.

  • I know what enterprise buyers expect and what credibility looks like in the tech space. I've positioned products and executives for Fortune 500 audiences and guided communications through major product launches, acquisitions, and market shifts.

  • I'm tech-forward, but strategy-first, because AI without direction is a waste of time. I combine strategic thinking with real-world experience, accelerated by AI tools that make execution 10x faster.

  • Flat-rate, transparent pricing so you know exactly what you're paying and exactly what you're getting. Instead of $15-25K monthly retainers, you get senior-level expertise for a fraction of the cost.

  • Fast execution because tech moves fast. Your strategic roadmap is delivered in 7-14 days, not months. When you need to move quickly for a funding round, product launch, or market opportunity, I can keep pace.

✓ Intel: Helped the CEO achieve 20% increased social media impact by managing 400+ annual communications engagements across global audiences

✓ Intel: Secured major media placements, including Forbes, Bloomberg, and tier-1 trade publications supporting $1B+ product launches

✓ BlackBerry: Copywriting and customer storytelling for marketing campaign increased enterprise product sales by 30%

✓ HP: Managed thought leadership for three executives in AI, ML, and 3D printing—achieving 300% social media follower growth

✓ HP: Built a systematic ghostwriting program that positioned executives as industry voices with minimal time investment

  • "Brea was instrumental in pulling together a holistic approach to communicating our content creation roadmap to key stakeholders in sales and marketing. She jumped in to organize a weekly forum to present out status on projects, gather feedback, and determine future needs."

    - Intel Product Launch

  • "Working with Brea was a joy. She approaches every project with care and precision, delivering innovative campaigns supported by meticulous data tracking and dependable follow-through that drive measurable impact."

    Intel Product Launch

  • "Brea has a calm and friendly demeanor which makes her wonderful to work with. She has a strong ability to translate big, complex ideas into messages that are digestible for various audiences. She works efficiently and strategically, making her an ideal collaborator."

    Intel CEO AI Everywhere Media Tour

Let’s chat

  1. Book a complimentary Coffee Chat to discuss your needs and scope.

  2. Learn more about how my 1:1 intensive or ongoing flat-rate solutions can elevate your brand.

  3. Book your 1:1 or upfront payment for six months of strategic support when you’re ready to move forward.

Answers to the questions tech leaders ask most often:

  • Traditional agencies charge $15-25K/month, take a generalist approach, and have slow timelines.
    The Communications Concierge is tech-specific, AI-accelerated, and flat-rate. You get senior-level strategy and execution from someone who spent years at Intel, HP, and BlackBerry—without the overhead or long-term commitment.

  • Most of my clients have internal teams. I work alongside them as a strategic partner—bringing Fortune 500 expertise, tech sector knowledge, and AI systems that make everyone more effective. Think of me as your fractional VP of Communications, who elevates your entire team's output, not a replacement.

  • The 4-hour intensive can be entirely focused on your biggest priority. If you need a complete website messaging overhaul, we'll spend the full session on that. If thought leadership is your gap, we'll build that system. You tell me where you need the most help, and we'll tailor everything to that need.

  • That's exactly what the free coffee chat is for. I'll ask about your goals, current situation, internal resources, and timeline. Then I'll recommend the option that makes the most sense. There's no pressure—if I don't think I'm the right fit, I'll tell you honestly.

  •  Book a coffee chat this week, and we can schedule your intensive within 7-10 days. You'll have your complete strategic roadmap within 2 weeks of our intensive session. For the 6-month support program, we can begin execution immediately after the intensive

  • Yes. All work is conducted via Zoom, Asana, and shared documents. I've worked with tech companies globally—as long as we can find overlapping time zones for our calls, we can work together effectively.

  • I work with Series A-C startups ($2M-$50M revenue), scale-ups preparing for next funding rounds, and established tech companies ($50M-$500M) that need communications infrastructure built or overhauled.

  • We establish clear KPIs during the intensive based on your goals: qualified leads generated, website conversion rate, media placements secured, LinkedIn engagement, sales cycle length, or deal size. The 6-month program includes quarterly performance reviews where we track progress and optimize based on data.