Think more broadly than your social media posting schedule and stressing yourself out to hop on the latest trends. Develop a strategy to create the right content, on the right channels to achieve your goals.

Beyonce is famous for selling out tours and merchandise in minutes, Mrs. Carter could teach us a few things that about content marketing if you’re paying attention.

I birthed a baking business that's all about savoring the essence of homemade goodness. Not merely content with crafting cakes, I've meticulously woven a brand identity that's earned accolades, including two prestigious bronze awards for branding and logo design in the 2019 Indigo Design Awards, courtesy of my exceptional graphic designer.