In partnership with the American Association for Employer Relations (A+), this hands-on training will equip professionals with the knowledge and tools to use AI ethically and effectively. Each bi-weekly Zoom module lasts approximately two hours, with discussions and group activities. 

By the end of the series, participants will have a marketing communications playbook that aligns with sustainable AI practices and supports consistent content creation and staff training. The final will consist of the instructor's review of the playbook and a class presentation of the playbook and its creation process for additional feedback.

Modules:

• Sustainable Marketing Communications Essentials

• Building an AI-Powered Playbook - Part One

• Building an AI-Powered Playbook - Part Two

Meeting Dates:

• Session 1 of 3: July 10

• Session 2 of 3: July 24

• Session 3 of 3: August 7

Zoom Meeting Times:

• Pacific Standard Time (PST): 12 PM - 2 PM

• Eastern Standard Time (EST): 3 PM - 5 PM