Case Study: Behind The Curtain of CEO Communications for a $53B Company
The Challenge: A world-renowned CEO in the semiconductor industry aimed to articulate his vision for technology innovation, navigate complex topics like AI and cybersecurity, and engage with global audiences while maintaining a strong and credible digital presence.
This particular CEO had 120K employees to connect with, was required to be present at 7 company sites, had over 200K followers combined on social media, and more than 400 requests for communications engagements of various kinds: interviews, keynote speeches, briefing documents, social media posts, creative campaigns, etc. a year.
The Solution: Although it was physically impossible to be everywhere, I could still consistently maximize the CEO’s visibility, even with limited access to his time. After an initial meeting and assessment of his communication goals for the upcoming year, I customized a routine to create weekly employee internal videos, talking points for engagements, and content for two social media platforms. All he had to do was approve or provide tweaks that didn’t suit his vision or voice.
I provided monthly metrics-based strategic counsel, weekly batched content development, and weekly ghostwriting services to amplify the CEO's voice and impact on a worldwide scale. All while keeping employees engaged and ensuring that the CEO’s brand positively impacted the company. This gave the CEO the space to do what he does best, innovate technology, knowing that these innovations would be announced appropriately when the time came.
The B. Spoke Approach:
CEO’s of $53B companies don’t have time to scroll social media, even though their presence is required. Serving as a digital duplicate of the CEO, B.spoke Strategies focused on:
Media Preparation & Reputation Management: Used media monitoring tools (Talkwalker) to proactively manage the CEO's digital reputation for potential risks and opportunities to engage with key influencers or business partners.
High-Impact Speechwriting for Events: Crafted compelling and resonant speeches for major CEO events reaching over 10 million people globally, ensuring key messages land effectively with diverse audiences.
Data-Driven Social Media Strategy: Researched and analyzed the best-performing content on the CEO’s channels, and provided recommendations on who and what to engage with (or ignore). Focused on amplifying thought-leadership and sustaining connections with business partners, while maintaining boundaries around accessibility and privacy.
Comprehensive Content Calendar & Ghostwriting: Owned a monthly content calendar and provided ghostwriting for internal communications videos aimed at an audience of over 120,000 employees, fostering internal alignment and understanding of strategic initiatives.
Wrote and edited a wide range of critical executive communications, including but not limited to: Executive statements, Press briefings, Fact sheets, Keynote speeches, Op-eds, Core messaging documents, Engaging stories, and external content.
Cross-Functional Collaboration: I ran a regular meeting series to collaborate with corporate brand, legal, product, media relations, and government affairs teams to ensure consistent and aligned messaging across all communication channels and initiatives.
B. Spoke Results:
Through the comprehensive and strategic support provided by the Communications Concierge Retainer, the CEO was able to:
Strengthened Global Digital Reputation: Providing research-based social media recommendations that demonstrably increased the impact of the CEO's online communications by 20%, optimizing engagement and reach.
Optimized Engagement for Event Attendances: CEO support of certain product releases on social media inspired B2B customers to attend events and expand partnerships.
Delivered High-Impact Addresses: Effectively communicate his vision and key messages to massive global audiences through expertly crafted speeches.
Consistent and Compliant Media Appearances: Silicon Valley tech companies have much to lose. Being legally compliant across all communications is not a nice-to-have; it’s a requirement. I created a messaging document and an updating system for cross-functional collaboration to ensure that anything the CEO said was legally approved and said the same way, regardless of channel.
Are you a leader seeking support in managing your digital reputation AND delivering impactful communications? My Communications Concierge retainer service provides the expertise needed to maximize your influence.
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